03 — Marketing campaigns
Measured in replies, not impressions.
Creators, Meta and Google, run as one system: a creative matrix to test, tracking that counts real orders and calls, and a weekly cut of whatever isn't earning its budget. Three campaigns, explained in motion.
Marketing — 01
UGC campaigns
Creators briefed, shortlisted and directed. Every video is cut into testable variations and run as paid creative. Winners are scaled weekly.
We write the brief: hooks, angles, do’s and don’ts.
We shortlist creators who already speak to your audience.
Creators shoot. We direct, review and approve every cut.
Each video becomes six testable variations.
Published organically and run as paid creative.
Winners get more budget. Losers get cut. Weekly.
- We write the brief: hooks, angles, do’s and don’ts.
- We shortlist creators who already speak to your audience.
- Creators shoot. We direct, review and approve every cut.
- Each video becomes six testable variations.
- Published organically and run as paid creative.
- Winners get more budget. Losers get cut. Weekly.
Marketing — 02
Meta Ads
Audiences built from your real customers, a creative matrix instead of one ad, a structure the algorithm can learn from, Conversions API so every purchase counts, and weekly scaling of whatever wins.
Audiences built from your customers, not guesses.
A creative matrix, not a single ad.
A structure the algorithm can actually learn from.
Pixel plus Conversions API, so every purchase is counted.
Out of learning fast, spend kept stable.
Scale what works. Weekly reporting in plain numbers.
- Audiences built from your customers, not guesses.
- A creative matrix, not a single ad.
- A structure the algorithm can actually learn from.
- Pixel plus Conversions API, so every purchase is counted.
- Out of learning fast, spend kept stable.
- Scale what works. Weekly reporting in plain numbers.
Marketing — 03
Google Ads
Be the answer when people are already searching. Keywords grouped by intent with a negative list, responsive ads, landing pages that keep the promise, calls, forms and orders tracked, and smart bidding against real targets.
Be the answer when they’re already searching.
Keywords grouped by intent, and a negative list that saves money.
Responsive ads with headlines that actually read well.
The landing page says what the ad promised.
Calls, forms and orders tracked as conversions.
Smart bidding against real targets. A one-page report every month.
- Be the answer when they’re already searching.
- Keywords grouped by intent, and a negative list that saves money.
- Responsive ads with headlines that actually read well.
- The landing page says what the ad promised.
- Calls, forms and orders tracked as conversions.
- Smart bidding against real targets. A one-page report every month.
What we run
Every channel reports in the same three numbers: cost per lead, cost per order, return on spend.
- UGC and creator campaigns
- Meta Ads
- Google Search and Shopping
- Creative matrices
- Landing pages that match the ad
- Conversion tracking
- Weekly cuts and reporting
- Email follow-up flows